November 2013

A solid email management strategy will set you apart from all of the other me-too marketers on the Internet.  Stand-out with great content and value and win the battle of the inbox.

Why should I build a  email list?

Building a list is crucial for internet marketers who are interested in a longer term relationship with their followers and customers.  If you want to be known for a level of expertise and you want your site to be the go to resource when they have questions, then you need to establish a list and maintain communication with them.  An email management strategy that is based on providing real content and solving their problems will keep your messages out of the trash or the spam folder.

If you just want to get folks to click on an ad, see the offer and either buy or not, then you may not be interested in capturing contact information.

If you have studied marketing at all, you will know that it is cheaper to keep a customer than to acquire a new one. So I am going to tell you how to use my system and tools to maintain and strengthen the relationships that you have with your base.

Avoid these mistakes that most marketers make with their email management strategy.

1.  Sending pitch after pitch after pitch.  The quickest way to get low opens rates is for the reader to presume that you are just trying to sell them something all of the time.

2.  Sending [click here to continue...]

{ 0 comments }

Looking for online schools for military spouses because you want something that works with your schedule, more career flexibility, more earning potential, and the satisfaction of finishing what you started?

Looking for  online schools for military spouses because you know that a PCS could wreck your plans to complete the degree at a traditional college?

That’s wicked smart.

Keep reading to see the most important considerations before you enroll and a solid alternative to borrowing tens of thousands of dollars in hopes of starting a career that the next PCS might ruin…

 There is a lot to consider before enrolling…

Military spouse grants, loans, aid, assistance, benefits, discounts, education, financial aid, grants and scholarships, help, money, programs, support, tuition, transfer… It’s a lot to figure out.

But as a military spouse, we have to also consider what happens after completing the program.

online scools for military spouses grants

It is not just about selecting an accredited university with a solid reputation in our field of choice. It is also about how flexible and portable the career choices will be afterwards. Multiple moves ( possibly overseas) during the next 15-20 years present a unique challenge for the military wife. Even with a degree or two.  Trust me, I speak from experience.  See my story…

What should you look for in online schools for military spouses?

Each persons situation is unique but the friendliest online colleges for military spouses will meet a large portion of the criteria outlined below.

They should have legitimate accreditation from an agency that is recognized by either the Council on Higher Education or the U.S. Department of Education. See how to verify accreditation here.  Check the U.S. Department of Education’s Accreditation site as well.  They reveal answers to some FAQs and they have an easy search form for accredited institutions.

Once you verify meaningful accreditation, the schools should also offer some of the following:

  • Offer programs that are 100% online.
  • Provide discounts on tuition or special scholarships for veterans, military active-duty, military spouse and/or dependents.
  • Waive the application fee and/or books for veterans, military active-duty, military spouse and/or dependents.
  • Website contains military spouse and/or dependent specific information.
  • Participate in the Military Spouse Career Advancement Accounts (MyCAA) Program (for associates degrees, licensure and certifications only)
  • Have credits that will easily transfer, if necessary.

For the military service members they should also offer these benefits, services or programs:

  • Have a policy for active-duty or reserve military in case there is a Change of Orders
  • Accepts College Level Examinations Program (CLEP) credits
  • Accepts Veterans Retraining Assistance Program (VRAP)
  • School has veterans and active duty specialized counselors
  • Website contains military and/or veterans specific information
  • Accepts ACE credit for military training and experience
  • Participates in these Programs*:
    • DANTES external*
    • Montgomery GI Bill – Active Duty (MGIB-AD)
    • Montgomery GI Bill – Selected Reserve (MGIB-SR)
    • Reserve Educational Assistance Program (REAP)
    • Service members Opportunity Colleges Consortium member (SOC)
    • The Post-9/11 GI Bill
    • VA Approved – Participant of Principles of Excellence Program
    • Veterans Educational Assistance Program (VEAP)
    • Veterans Retraining Assistance Program
    • Yellow Ribbon Schools Program.  Click Here to search for participants in the Yellow Ribbon program.

    *Learn more about these programs.

Who offers online course for military spouses?

There are a number of colleges that meet the criteria listed above. In fact, I have taught course for several of them in the past 6 years as a college instructor – both on campus and online.  I had students who were actually deployed in war zones.  They really appreciated the flexibility and the ability to continue their studies while fulfilling their commitment.  The same would be true for military spouses.

As a military spouse myself, it was important that I find employment that offered tremendous flexibility and portability. That is how I came to work as on online instructor – and it allowed me to use my Masters degree that I already had.  (But then I was still dependent on someone to give me classes.)

Make sure that any program you select positions you for a portable online career…because you are going to run into many of the same issues in your career search as your college search (flexible schedule, portability, transferability, etc).

Some universities are:

  • Ashworth College
  • Azusa Pacific Online University. See what USNews had to say about them here.
  • Baker College Online
  • California InterContinental University
  • Capella University
  • Central Michigan University
  • Colorado State University – Global Campus
  • Columbia Southern University
  • Devry University
  • Everest University Online
  • Everglades University
  • Florida Tech University Online (Florida Institute of Technology)
  • Fortis Online
  • Grand Canyon University
  • Grantham University
  • Herzing University Online
  • Jones International University
  • Kaplan University Online
  • Keiser University
  • Liberty University
  • Miller-Motte College Online
  • Northcentral University
  • Pace University (ranked #1 in US News inaugural ranking for online programs for military. Read more about Pace here.
  • Penn Foster College
  • Post University
  • Rasmussen College
  • Saint Leo University Online
  • University of Phoenix
  • Walden University
  • Western Governors University

What types of degrees are offered?

Actually the better question is, ” Do they offer the program that fits with your goals, dreams and passions and is their program well respected?

I can’t actually cover every situation here but this is you entire future. Of course you are going to invest the time in finding the program that is right up your alley. Start with the list above and go from there.

How long could it take to complete the program?

Most associate degrees will require between 15-20 classes. If you take 3-4 classes per term, it could take about 2 years . That is a heavy load if you have school age kids, will be enrolled during a deployment or work part-time or full -time.

Factor in one transfer and a little burnout towards the end ( I have seen this a lot with my students) and it could take longer to complete this program.

Most bachelor’s degrees will require between 30-40 classes at 3-4 credit hours each year around enrollment for at least 3 years. No breaks.  That can be very challenging.

What opportunities exist after completing the online degrees for military spouses?

There are a number of fields that are commonly recognized as portable.  I provided an exhaustive list of portable careers here.

In my opinion, it really boils down to how to a few questions.  No one wants to look forward to 20-30-40 years of a job that just pays the bills.  We want challenge and reward, intrigue and creativity, advancement and excitement and the opportunity to really add value to someone’s life.

So the big question is, “Will the online degree give me the security and career you are really looking for?

Are you looking for a degree program that you can complete entirely online in order to get a job that is still in the traditional workplace? Take it from someone who has been there and done that…Don’t do it.

I mean, think about it.

If you are trying to sort through all of these types of questions for a 2 or 3 or 4 year degree program, what’s going to happen when you try to piece together a 15-20 year career.

As a military spouse ( see my Confessions as a Navy Wife here) and as an instructor for 3 of the colleges on the list, I can say that higher education is a noble thing, fun even, but it might not solve any of your career problems beyond a year or two.

You and I both know that the next PCS could take you half way around the world, put you in the middle of nowhere or at a minimum put you in a new job market with no network, no connections and no certifications or licenses. No family, no childcare…

If that happens before you have paid off the student loans, you could end up in a worse position than when you even started…more debt, more stress and more frustration.

online schools for military spouses loans

Consider a program where you have the opportunity to learn as you go and to earn as you actually learn and do…

Studying online is great but what if you could earn online?

No more interviews, state licensing exams or job applications.

No more fretting over the next duty station.

From anywhere in the world, with a computer or laptop and access to the Internet.

And with a mentor who will be with you every step of the way…

 

From frustrated online professor to online marketer,

Niquelle Wright

 

Check out the exact system that I used to earn $4,025 while PCSing across country, (with my husband, 2 kids and 3 cars) enter you email here…

It’s totally free. I just want you to have options before you make up your mind.

{ 0 comments }

After figuring out who you can help with your army wife or navy wife blog, the next step is to lock down the perfect domain and branding for the site.

Finding cool domain names that are also available on other platforms and for social media accounts can be a tedious task.  Follow my quick video tutorial to do it fast.

It is all about having the right tools.

How to Find Cool Domain Names

Brainstorm ideas

  • Keep your target market in mind:  who, where, what they like
  • Consider their problems:  need to lose weight, need more sleep, etc.
  • Consider potential solutions:  product names, weight loss shakes,
  • Consider their goals:  quick weight loss, better sleep, natural remedies, etc
  • Brand yourself:  your name, your business name

Use this site, Dotomator.com to help with the brainstorming.

Once you come up with some choices for cool domain names, you will want to see if it is available on other platforms.

It is awesome to have the same branding on sites like YouTube, Twitter, Pinterest and Facebook.

Check domain availability on up to 157 different sites and services with these free tools.

Watch out for a few things

  • Some sites may suggest that you get super-creative.  Remember that people are used to thinking about just a few common suffixes like .com, .net and .org.  Even selecting .net might result in a lot of traffic going to the wrong site if people unconsciously type in the wrong address.
  • Avoid really long names
  • Avoid getting really creative with the spelling
  • Avoid hyphens if possible
  • Avoid some of the mistakes that these people made

Once you have selected your the winner from your list of cool domain names, you are ready to head over to purchase it and secure hosting.  Keep reading to find out how to purchase hosting and the domain at the same time.  It will save you some time…

Purchasing and Hosting Your Cool Domain Names

I have tried a few companies and a couple of cost-efficient and low hassle options are HostGator and GoDaddy.

HostGator has awesome 24/7 customer service, reliable service, month to month payment options and a Quick WordPress Install button.

I can help you get a 25% discount off your entire order with HostGator if you click this link and use “wowpowerhg” when it asks for the coupon code.

After clicking my link, a new window will open with the HostGator home page.

Click “View Hosting Plans” next on the screen that looks like this:

military wife blog - view hosting plans

Select which plan (Hatching, Baby or Business).  Baby will give you the opportunity to add more domains later if you decide to build more blogs.

Click on the “Order Now” button and you’ll go at the following screen:

cool domain names from hostgator

If you have a previously purchased domain, click the button on the right.  If not, enter your cool domain name on the left and you can purchase it (and hosting) from HostGator.

(Note: These are the steps if you are creating your own self-hosted blog for ultimate control.  If you plan to start with the Empower blog then just purchase the domain and hold tight.  Check out this post to map your unique domain and rock the Empower blog.)

When you purchase the domain and hosting simultaneously from the same company, it will save you a little time because won’t have to wait for it to transfer from another company.

Remember to enter “wowpowerhg” in the coupon code to get 25% off everything.

Then enter the billing information and select your billing cycle.  You save money if you select a longer term.

Then select a username, security pin (save this pin!), make sure that you are getting your 25% discount and agree to the terms and conditions and create your account.

Woohoo! You are the proud owner of your very own targeted domain!  You are one step closer to having your very own military wife blog.

The next step is to install the blog on your hosted domain.

Leave any questions down in the comments and I will hit you back.

Don’t forget to enter your email so you can get some of my best stuff about getting some fast, free traffic to this new cool domain…

 

Gettin’ it Done,

Niquelle Wright

{ 2 comments }

How to Generate Leads Online :: Free, Fast and Ultra-Targeted

Knowing how to generate leads online can mean the difference between a thriving business and one that just squeaks by.  Apply the tips in these videos to learn just one easy, free way to generate free leads online on autopilot.  If you have been following my Take It Online Blueprint, then you have a good […]

[click here to continue...]

How To Track Leads :: Amateur to Pro Marketer in Minutes

Check out the quick tutorial video down below.  Step-by-step instructions on how to track leads. “When performance is measured, performance improves. When performance is measured and reported back, the rate of improvement accelerates.” by Thomas S. Monson Are you making this mistake? Are you spending money on banner ads or solo ads or Facebook ads? […]

[click here to continue...]

Add Free Capture Page and Opt-In Form to Your Military Spouse Blog

Use my over-the-shoulder video down below to add a free capture page and opt-in form to your blog. So, if you followed along when I showed you how to create your own military wife blog, then you have a home base to work with.  You have an “It” from my make money online blueprint. This […]

[click here to continue...]